A very interesting discussion in this week's Media Show on Radio 4. The lead item was about local newspapers, which are now in such a crisis there is talk of most of the collapsing within THREE MONTHS! The industry has been hit by a double-whammy of cyclical (the general financial recession hitting advertising across the board) and structural (the disastrous migration of local advertising – especially classifieds – to the Internet). Titles are closing daily and those that are left are often barely more than glorified press-release re-writes from the council or other bodies, plus the usual crime stories. There is very little investigative journalism; not surprising as the editorial staffs are so small they hardly ever get the chance to go out and talk to people – which, despite all the electronic communication wonders of the day, is usually what produces 'real journalism' : you know, something that somebody, somewhere would rather not be published, all the rest being advertising.
As the programme's discussion highlighted, the rapid and seemingly accelerating decline in local newspapers is linked with a crisis in democracy – especially at the local level. Turn-outs in local elections are the lowest in Europe and scrutiny of how local decisions are made and public money being spent surely at all-time low. You can't really blame people for not bothering to vote in local elections – what isn't decided in Whitehall and Westminster is spent by unelected and unaccountable QUANGOs and the European Union (but DON'T get me started on that!). But if local journalism was more vigorous and challenging maybe this would improve as public pressure increased for more transparency and more local decision-making. There is clearly a strong case for treating journalism as different from other commercial activities.
So is the only answer public subsidy as such? One of the programme's guests, Polly Toynbee, clearly thought so and the case has been taken up by other commentators, including The Independent's Johann Hari. But what chance of this when the public finances are in such dire straits and seem certain to remain so for at least the next two parliaments – by which time it will certainly be to late to save local journalism. As Toynbee pointed out, the idea that the Internet will produce serious, inquiring journalism (as opposed to adding to the commentariat…he who lives in glass house!) is a chimera, as no one has found how to pay for this on Internet-only sites. It costs money to send out reporters for days or weeks on stories and the existing and often excellent Internet sites are parasitic on the paid-for 'dead tree media'. Now that people are used to receiving their 'news' for free you are not going to be able to make them pay for it and the advertising on the Internet isn't going to pay for original local journalism.
We know that ITV regional news will come to an end by 2012, when they lose their 'analogue advantage' and that channel is, of course, facing its own crisis – the worst in the sector's history.
What I don't think came out with sufficient vigour in the programme is the voracious demands by newspaper companies for their 'papers to be 'cash cows' – often demanding profit ratios of 30%, which few if any other industries demand. Stripping out costs, with journalist being the most expensive factor, helped to increase the profit margins in the short term but of course has resulted in poorer 'products', which the public is understandably reluctant to pay for, leading to a vicious cycle of declining circulations and an exacerbated loss of advertising, leading to further rounds of job cuts and amalgamations, etc.
Added to that has been the abandonment of many of the training schemes for journalists. Long-gone are the national indenture-ships of the sort I had, where gaining a place on a course was the hard part but once taken on you were virtually guaranteed a job because the places were limited to the number of trainee slots available nationally. You had proper training for a year, then taken on as a trainee and then further examinations and tests at the end of the two-year period. During which time you really learnt your stuff and had bags of experience in courts and councils (all of which were always staffed) and, perhaps more importantly, had your own 'patch' in which you were expected to 'nurse' for at least two days a week; just going out to talk to local contacts - the vicar, the cop shop, the postmaster, the guy from the Chamber of Commerce, councillors of course (when they were 'off duty'), and the publican (always a fine source of stories and your expenses would be scrutinised to see if you had claimed enough for imbibing with such contacts!). Stories that you never get on the end of a telephone or e-mail. The best journalism usually results when you have looked people in the eye and you can judge how far you can push them and making it harder for them to lie, deceive or conceal. Plus, they give you background on potential stories and tell you things in confidence which might well lad to other stories, etc. I talk to journalists now who have NEVER done this sort of stuff, indeed some who have NEVER attended a court or council.
So you wonder what and whom we are training and educating for.
The social skills of being able – and wanting – to talk to people never leave you. I get 'stories' every day, quite effortlessly, indeed unconsciously because – unless I really am in a tearing rush - I always talk to people I meet in shops, at the garage, at the gym, the pub, etc. I never stop being fascinated by what people know, what they're thinking and what they do. Small example: the Sunday morning after the one-before-last school reunion(!) we were back in the pub, the scene of the previous night's revelries, fo what was an amazingly popular option for locals of Sunday brunch (this is about 10 a.m.). Anyway, I was getting the coffees in for my wife, who was sitting with two female former class-mates. I noticed that the girl serving me had been barmaid the night before, so I start asking her about the shift patterns, etc. As I bring the coffees I notice the three 'girls'/ were giggling.
"What's up?" I ask.
"You'd talk to anyone, you!" exclaims the current Mrs Rudin. It's true. I mean, I am not saying I didn't notice that barmaid was an attractive young woman but I would still strike up a conversation, whichever gender or age they happened to be.
The other week I had a fascinating conversation with the (middle-aged) woman who runs a local, independent garage which I favour for my fill-ups. I started chatting and she asked me what I did. When I told her I lectured in journalism she exclaimed: "Oh, that must be fascinating!"
She said that she loved to compare how different newspapers reported the same story and, indeed, she had a selection of that morning's press spread in front of her. In other words, someone who left school at 15 and has never had anything to do with the media professionally was, purely for her own interest, doing something that forms part of our university course in journalism! You should never underestimate people. And we shouldn't underestimate how important is journalism. I hope we don't appreciate it when it is too late to save.
Finally, back to The Media Show. The final item, was about the effect of the 1960s off shore 'pirate' radio stations - with the peg, of course, being the new and much-hyped Richard Curtis film The Boat that Rocked, which is on general release next week. As someone who has been fascinated by such stations for decades and has been published in academic press (no less) on their impact, I know that this feel-good, popcorn movie is going to annoy me. Just judging from the press coverage and the trailers it is obvious it bears very little relationship to what 'really' happened and has, as it were, missed the boat on the stations' true legacy and impact, which is actually far more interesting than is portrayed in the movie.
Even this programme item got it wrong: small point I know, but the Act which drove most of the 'pirates' off air was the MARINE (etc.) (Broadcasting) Offences Act, not the MARITIME Offences, etc. And it did not give the government the power to impound the ships (they were in international waters and the stations themselves could not be made illegal at that stage) but the Act did made it illegal for UK citizens to work for, supply or, most crucially, advertise on them. BBC cuts in production staff are also feeling their effect!
Anyway, no doubt more on this when I have seen the movie!